App install ads are simply ads that link a mobile user directly to your App Store or Google Play app page and – like Sponsored Stories – appear in users’ news feeds when browsing the Facebook mobile app.
Facebook mobile app ads appear in a “Try These Games” panel in between traditional stories on the mobile news feed. The panel shows the name, thumbnail image, and number of friends playing (if any) of a few app (three in the example we’ve received).
Facebook Is Finally Taking Action Against Fake News. Mariana Bazo / Reuters.
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In the original story, I relied on data from Chartbeat, the web app that media people use to obsessively track their traffic in real-time.
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Step 1 – Understanding The Goals of Buying Facebook Mobile App Install Ads. Step 2 – Setting up your Facebook Ad Account.
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